Invention Marketing & IP Licensing – Get Your Idea to Market

Helping Inventors Turn Ideas into Profitable Products

Having a patented invention is just the beginning. To monetise your idea, you need a strategic marketing and licensing plan that attracts investors, manufacturers, and potential buyers.

At i1 Design, we specialise in invention marketing, IP licensing, and brand development to help inventors bring their ideas to market successfully.

Whether you want to license your patent, launch your product, or gain investor interest, we provide expert guidance to maximise your invention’s commercial potential.

Why Invention Marketing & Licensing Matter

A great invention won’t succeed without proper marketing and commercialisation. With the right marketing strategy and licensing deals, you can:

Monetise your patent through licensing agreements
Attract manufacturers & investors looking for new innovations
Create a strong brand presence with professional marketing materials
Position your invention for retail & e-commerce success
Turn your idea into a long-term business opportunity

Our Invention Marketing & Licensing Services for inventors

1. Market Research and Analysis

Understanding your target market is crucial for successful marketing. Our market research services include:

Target Audience Identification: We help you identify and define your ideal customers based on demographics, interests, and behaviours.
Competitive Analysis: Our team analyses your competitors to understand their strengths, weaknesses, and marketing strategies, providing insights for your positioning.
Market Trends: We assess industry trends and consumer preferences to inform your marketing approach.

2. Branding and Identity Development

A strong brand identity is key to standing out in the market. Our branding services include:

Logo Design: We create memorable logos that reflect your brand's essence and values.
Brand Guidelines: Our team develops comprehensive brand guidelines to ensure consistency across all marketing materials.
Packaging Design: We design attractive packaging that aligns with your brand and enhances product appeal.

3. Invention Marketing Strategy Development

We work with you to develop a tailored marketing strategy that outlines how to effectively promote your invention:

Marketing Plan Creation: Our team helps you create a comprehensive marketing plan that includes goals, target audience, messaging, and tactics.
Digital Marketing: We leverage digital channels, including social media, email marketing, and content marketing, to reach and engage your audience.
Advertising Campaigns: We design and execute targeted advertising campaigns to generate awareness and drive sales.

4. Public Relations and Media Outreach

Building awareness through media exposure is vital for launching your invention. Our PR services include:

Press Releases: We craft compelling press releases to announce your product launch and generate media coverage.
Media Relations: Our team builds relationships with key media outlets to secure features and interviews, enhancing your product's visibility.
Event Promotion: We assist in organising and promoting product launch events, trade shows, and exhibitions to showcase your invention.

5. Sales and Distribution Strategy

Our team provides guidance on sales strategies and distribution channels to ensure your invention reaches consumers effectively:

Retail Partnerships: We help identify potential retail partners and negotiate distribution agreements.
Online Sales Strategies: Our team assists you in establishing an online presence, including e-commerce solutions and website optimisation.

Why you need Invention Marketing for your invention

You cannot merely rely on the usefulness of your product to translate automatically into market success. And no one is going to be ringing the door bell once the patent has been published.

To generate awareness, you must be proactive and apply a fiocused markjeting strategy. Constantly beating the drum and engaging with the audience with a message that resonates with them.

Invention Marketing is the life blood of a new product idea Invention. It’s the final, often never-ending process that converts all the hard work into hard cash.

Without marketing, no one will get to see it, buy and use it. The tactics employed to generate the buzz has to be on-point for the audience to engage with what you have to say.

Invention Marketing is the most taxing, complex and demanding focus of the entire commercialisation process and accounts for 90% of the success of a new product.

Only by connecting with the audience and communicating a compelling message that resonates with their cognitive psychology and needs, will your project be noticed and inspire a positive decision to be made.

Why Choose I1 Product Design for Your Invention Marketing?

Our commitment to client success and expertise in marketing make us the ideal partner for promoting your invention:

Experienced Professionals: Our team has a wealth of experience in marketing and product promotion across various industries.
Tailored Solutions: We provide customized marketing strategies that align with your goals and target audience.
Proven Track Record: Our successful marketing campaigns have helped numerous inventors achieve their product launch goals.

Turn Your Invention into a Market Success – Get Started Today!

Marketing and licensing are key to turning your patented idea into a profitable product. Whether you need help finding a licensing partner, building your brand, or marketing your invention, we are here to guide you every step of the way.